The hidden cost of flat ad spend for Smyrna pool builders.
Running the same monthly budget in January as in March isn’t simplicity — it’s expensive. The decision window for a Smyrna pool opens for six weeks, and 63…
When to push hard and when to pull back.
Two Duluth pool builders. Same marketing budget. One runs ads year-round at the same level. The other spikes hard in November through February. By spring, …
Two Buford pool builders. Same spend. One is booked by February.
One runs Google Ads at a flat rate January through December. The other front-loads 70% of his spend into Q1. By February 20, one is booked through October….
Two Suwanee pool builders. Same budget. One booked by February.
One runs Google Ads evenly January through December. The other front-loads 70% of his spend in Q1. By February 15th, one of them is booked through Septembe…
The pool builder marketing calendar for Kennesaw, GA.
Pool builders in Kennesaw who spread their marketing budget evenly across 12 months are wasting money in November and starving in February. The contractors…
When Cumming pool builders should actually be spending.
A Windermere-area pool builder told us he spent most of his marketing budget in July — when every family in Forsyth County is already swimming in someone e…
The pool builder marketing calendar Johns Creek runs on.
$163,000. That’s the average project value of every additional close a Johns Creek pool builder picks up by front-loading marketing spend in February and M…
The pool builder marketing calendar for Marietta, GA.
The biggest lie in Marietta pool builder marketing is that you market hardest in summer. Real talk: by the time July hits, every East Cobb family building …
Two Roswell pool builders. Same Horseshoe Bend. Totally different springs.
One opened the season with 28 signed contracts already in hand. The other was still running ads in April. The difference wasn’t crew, ticket, or talent. It…
Two Alpharetta Pool Builders. Same Crew. Completely Different Spring.
One opened the season with 34 signed contracts already in hand. The other was still running ads in April hoping to fill summer. The difference wasn’t talen…
