Skip to content Stop renting leads. Start owning the funnel.
Buying shared Angi leads is renting. Every dollar disappears the second you stop spending. We build owned lead engines for contractors — Google LSAs, Meta lead ads, retargeting, and intake systems all firing into a funnel you control. Exclusive inbound calls, not bidding wars.
Paying for shared Angi leads is renting, not building.
Here’s the thing. Almost every contractor we talk to in Alpharetta, Roswell, Marietta, and Cumming is running on the same brutal lead diet. A few referrals. A few calls from a dusty website. And a steady drip of $80–$120 leads from Angi, HomeAdvisor, Networx, Thumbtack — whatever lead-platform sales rep got them on the phone last spring.
The math is rough. You pay $90 for a lead. So do five other contractors in your trade. By the time you call back, the homeowner has already heard from three competitors and stopped picking up. Your real cost-per-acquisition isn’t $90 — it’s $900, because you only close 1 in 10. And the one you close is comparison-shopping you against the four other quotes she just got.
Real talk: that’s not lead generation. That’s a feeding frenzy where the platform makes the money and you fight over scraps. The whole model is designed to keep you spending. The day you turn it off, the calls stop. You don’t have a lead engine. You have a subscription.
The contractors winning right now aren’t buying more leads. They’re building owned lead engines that produce exclusive inbound calls — not shared, not bid-on, not recycled. Different game entirely.
The good news? You don’t need a giant marketing budget to flip this. You need the right components wired up correctly. The rest of this page breaks down what we build.
Behind the scenes — every contractor we work with gets the content their owned funnel runs on.
Five components. One owned lead engine that compounds.
Pull any one of these alone and you’re back in the rented model. Wire all five together and your cost per booked job drops below what you used to pay for a single Angi lead.
Owned conversion funnels you actually control.
Your site. Your forms. Your phone number. Your CRM. The homeowner’s first inquiry lands in your inbox — not a platform’s database that resells the same lead to five competitors. We build the landing pages, conversion paths, and intake forms that turn paid traffic into booked consultations. Every lead is exclusive to you. Every retargeting pixel is firing on your domain. Every dollar of ad spend builds an asset you keep, not a subscription you rent.
Local Service Ads, run right.
Top-of-page Google placement, pay-per-call only, Google-Guaranteed badge that builds trust before the call. We handle bid strategy, dispute every bad lead, and tune for your trade weekly.
Direct-to-form Meta and Instagram.
Local-targeted lead-form ads in front of homeowners by neighborhood, income tier, and life event. Not boosted posts — real direct-response funnels.
Retargeting that closes the loop.
The 96% of visitors who didn’t convert on the first visit get pulled back via Meta + Google Display retargeting. Most contractors skip this. It’s where 30%+ of booked calls actually come from.
Intake automation so no lead leaks.
Most contractors lose 40% of qualified leads to slow follow-up. We wire your funnel into a CRM with text-back-in-30-seconds automation, missed-call recovery, and pipeline tracking — so the lead a homeowner submits at 8:47pm gets a personalized text by 8:48pm. The platforms can’t do that. Your owned funnel can.
Mid-build content — shot during construction, not just at handover — is what makes Meta lead ads stop the scroll.
Lead platforms vs. owned funnel
Same monthly spend. Completely different math by year two.
| What you’re buying | Angi / HomeAdvisor / Thumbtack | Owned funnel (what we build) |
|---|---|---|
| Lead exclusivity | Shared with 4–6 other contractors | Exclusive to your business only |
| Cost per lead | $80–$120 each, every month | $25–$45 after first 90 days |
| Close rate | 8–12% on a good month | 28–35% once warmed up |
| Who owns the data | The platform — they resell forever | You — your CRM, your list, your asset |
| Buyer profile | Mostly price-shopping comparison | Pre-sold by your portfolio + reviews |
| What happens if you stop spending | Calls drop to zero overnight | Retargeting + organic keep producing |
How a lead-generation engagement runs.
Audit + funnel mapping
Two weeks. We pull your current ad accounts, your CRM, your call records, your form-fill data. Every leak gets documented. Every wasted dollar gets identified. You get a written report with the exact funnel architecture we’re building before a single ad goes live.
Build + launch
Three to four weeks. Landing pages built, conversion tracking installed, Google LSA verified, Meta Pixel firing, retargeting audiences built, CRM wired with text-back automation. We launch with a small test budget first — usually $1,500–$3,000 for week one — to prove the funnel converts before we scale.
Compound
Months 2–12. Once the funnel proves out, we scale spend and tune weekly based on real conversion data. By month 6, paid lead cost typically drops 40–60%. By month 12, retargeting + organic carry the load and you can lower paid spend without losing pipeline.
A finished project becomes 6–10 lead-gen ad creatives — and 12 months of retargeting fuel.
Same engine. Tuned for how each trade actually buys.
A pool builder’s funnel doesn’t look like a roofer’s funnel. We build all six niches and tune the offer, creative, and intake flow to match how homeowners actually shop in your trade.
Pick your trade. We’ve already built the funnel.
Each industry page below shows the offer, ad creative pattern, and intake flow we use for that specific trade.
Pool builder lead gen.
$80K+ qualified inbound from Google LSAs and Meta. Drone-led creative. Pre-sold buyers.
LandscapersLandscaper lead gen.
Hardscape + outdoor-living funnels with budget-tier qualifying built into the form.
RoofersRoofer lead gen.
Storm-event geofencing, insurance-claim funnels, and same-day inspection booking.
Home remodelersRemodeler lead gen.
Kitchen, bath, and whole-home funnels with project-tier qualifying that filters tire-kickers.
PI attorneysAttorney lead gen.
LSA-led intake with case-type qualifying and partner-handoff workflows that win signed retainers.
Custom home buildersBuilder lead gen.
Long-cycle nurture funnels for $1.5M+ build buyers — content, retargeting, and trust building over 6–12 months.
If you stop running ads and the calls disappear by Friday, you don’t have a lead engine. You have a subscription.— What every Viral Spark lead-gen kickoff opens with
The kind of finished project that becomes a year of retargeting fuel.
High-end finished work like this drives the highest cost-per-thousand on Meta — and the lowest cost-per-lead.
The numbers a Viral Spark funnel changes inside the first 6 months.
Real results from contractor lead engines we’ve launched across the North Atlanta corridor — pool builders in Alpharetta, roofers in Marietta, remodelers in Roswell, attorneys in Roswell. Same components, different trades.
What contractors keep asking us about lead gen.
Depends on the trade and the geography, but real ranges we see in North Atlanta: pool builders $35–$70 per qualified inbound, landscapers $20–$40, roofers $40–$80 (storm-season higher), remodelers $30–$55, attorneys $80–$180 per signed-retainer-capable lead, custom builders $90–$200 because the cycle is so long. All of those are typically 50–70% lower than the Angi/HomeAdvisor equivalent — and they’re exclusive, not shared.
Yes — period. Every lead we generate goes directly into your CRM and only your CRM. No sharing with other contractors. No platform middleman reselling the homeowner’s info to four of your competitors. We also don’t take on a second contractor in your trade in your city — one pool builder per city, one roofer per city, one attorney per region. That conflict-of-interest line is non-negotiable.
Honest minimum we’d recommend is around $2,500–$4,000/month in ad spend on top of our management fee, depending on your trade. That’s enough to run Google LSAs + Meta lead ads + retargeting at a level where the data actually proves out. Anything under that and you’re testing in the dark. The contractors getting real ROI typically scale to $5,000–$15,000/month in spend by month 6 once the funnel proves out.
Every form, every call, every booked consultation is tracked end-to-end. You get a real-time dashboard showing cost per lead, cost per booked consult, cost per closed job — by source, by ad, by week. Not a once-a-month PDF nobody reads. We also do a weekly 30-minute call with a written agenda so you always know what’s working and what we’re tuning.
If we’re starting from scratch — full audit, build, launch — most clients see their first qualified inbound within 7–14 days of going live. Real volume kicks in around weeks 4–6 once Google’s LSA algorithm trusts your account and Meta has enough conversion data to optimize. By month 3, the funnel is running predictably enough that you can plan crew capacity around the inbound. Anyone promising volume in week one is overselling.
Book a 30-minute strategy call. We’ll show you exactly where you’re leaking lead spend.
No pitch deck. We’ll pull your current Google Ads account, your Meta Business Manager, and your top three competitors — and tell you exactly what’s working, what’s bleeding, and what an owned funnel would change in your trade. Free, no follow-up sequence.
