How much should a Roswell custom home builder spend on marketing?
Why do the most successful custom home builders along the Roswell Chattahoochee corridor consistently increase their marketing budget when they’re at peak …
How much should an Alpharetta custom home builder spend on marketing?
Why do the most successful custom home builders in the Alpharetta–Milton corridor consistently increase their marketing budget when they’re at peak capacit…
Why Milton Custom Home Builders Are Losing Jobs to Competitors with Better Websites
Two Milton custom home builders. Same average contract size. Completely different inquiry volume by the end of year two — and the only variable was the web…
Why Smyrna custom home builders are losing contracts to competitors with better websites.
A custom builder near Powers Ferry Road lost a $1.4 million contract to a competitor with fewer completed homes — because that competitor’s website had a v…
A $1.6M Sugarloaf client has already eliminated three builders based on websites before calling anyone.
Here’s what most agencies won’t tell you: the selection process for a Sugarloaf Country Club custom build starts with a website audit, not a phone call. Se…
Your reputation precedes you — but only after they’ve already visited your website.
The biggest lie in custom home builder marketing is that your reputation precedes you. It does — but only after the client has already Googled you, visited…
I’ll Tell You What Most Marketing Agencies Won’t Admit: A $1.4M Suwanee Custom Home Client Has Already Shortlisted Three Builders Before They Call Anyone.
By the time a Laurel Springs or River Club client picks up the phone, the decision is 70% made — based on what they found on your website. Six finished pho…
Why Kennesaw custom home builders are losing projects to competitors with better websites.
There are custom home builders in the Kennesaw area doing $3M in annual volume who are losing to competitors doing $1.8M — purely because the smaller build…
The biggest lie in custom home builder marketing is that clients find you through relationships.
They do — but only after they’ve already screened you out or in based on your website. Your referral network isn’t the first impression anymore. Your digit…
Why Johns Creek custom home builders are losing projects to competitors with better websites.
A $2.4 million custom build lost to a competitor. The deciding factor wasn’t price, experience, or references — it was which builder’s website showed the k…
