The biggest lie in custom home builder marketing: referrals are free.
If your $1.2M-average custom build pipeline is “all referrals from architects and past clients,” you’re not running on a free channel. You’re running on th…
Google Business Profile for custom home builders in Marietta — the setup that ranks.
Two West Cobb custom builders. Same service area, same build quality, same average ticket. One shows up first in Google Maps for “custom home builder Marie…
How much should a Suwanee custom home builder spend on marketing?
The biggest lie in custom home builder marketing is that referrals are free. They aren’t. They cost you the 73% of luxury Suwanee buyers who research build…
Google Business Profile for custom home builders in Roswell, decoded.
83% of North Fulton custom home buyers research builders on Google before making a referral call. That means your Google Business Profile isn’t optional — …
86% of Alpharetta custom-home buyers research builders on Google before the referral call.
86% of North Fulton custom-home buyers research builders on Google before they ever call a referral. That means your Google Business Profile isn’t a nice-t…
How much should a Kennesaw custom home builder spend on marketing?
Custom home builders in Kennesaw’s expansion corridors who spend less than 3.2% of revenue on marketing are statistically likely to be building 2–3 fewer h…
Why would a $6M Milton custom builder spend the same as a Marietta bath remodeler?
Because most do — and that’s why so many talented custom home builders working the Lackey Road and Arnold Mill corridor are quietly one architect-relations…
How much should a Cumming custom home builder really spend on marketing?
Why do the most successful custom home builders in Forsyth County spend more on marketing when they’re busiest — not less? Because the 14-month sales cycle…
$2.1M average build, 4 a year. Is $4K/month an investment or an expense?
If your average Johns Creek custom build is $2.1 million and you close 4 projects a year, is spending $4,000/month on marketing an investment or an expense…
How much should a Marietta custom home builder spend on marketing?
A Lost Mountain custom builder called us last winter after his pipeline went quiet for four months. He’d been relying on one developer relationship for 60%…
