The biggest lie in custom home building is that beautiful photos are enough to sell a luxury build.

78% of $900K+ home buyers say they abandoned a Smyrna custom builder’s website because they couldn’t find answers to basic process and pricing questions. S…
The most expensive pool-builder website mistakes in Smyrna are the ones you can’t see.

A broken contact form. A “Call Now” button that disappears on mobile. A gallery that takes 14 seconds to load over LTE. This is what’s actually costing Smy…
Two Smyrna remodelers. Same client. Wildly different close rates.

Contractor A charges $48,000 for a kitchen remodel, has a polished website, and closes 1 in 3 estimates. Contractor B charges $44,000, does better work, ha…
The average Smyrna landscaping website is making 4.3 mistakes that kill estimate requests.

A local market audit found Smyrna landscaping sites averaging 4.3 conversion-killing mistakes per site — together reducing estimate requests by an estimate…
Stop blaming your lead source. Start fixing the website your leads land on.

Smyrna roofers burn thousands a month on leads and wonder why their close rate is brutal. Real talk: it’s almost never the lead quality. It’s the website t…
$280,000 in lost case fees. Caused by 8.7 seconds.

A Duluth PI attorney’s website loaded in 8.7 seconds on mobile and had no Spanish intake form. That combination alone — those two specific website mistakes…
The $1.9M referral that died on a slow website.

Duluth custom home builders think their referral network makes their website irrelevant. The $1.9M Sugarloaf Country Club lot buyer who dismissed them afte…
Where does she go when your site fails her in 3 seconds?

If a Duluth homeowner visits your remodeling website on her phone tonight and can’t find your phone number in three seconds, where does she go? The answer …
Nine website problems. Found in four minutes flat.

A Duluth landscaper sent us his website and asked why he wasn’t getting calls. We found 9 problems in under four minutes. Three of them were costing him th…
Two Duluth roofers. Same storm. 38 calls vs. 4.

Same hailstorm hit both their neighborhoods. One got 38 calls from his website in 72 hours. The other got 4. Same trucks. Same crews. Same Google Ads spend…
