$2.1M average build, 4 a year. Is $4K/month an investment or an expense?

If your average Johns Creek custom build is $2.1 million and you close 4 projects a year, is spending $4,000/month on marketing an investment or an expense…
$12K thinks he’s aggressive. $27K thinks he’s efficient.

The Johns Creek PI attorney spending $12,000 a month on marketing thinks he’s pushing hard. The one spending $27,000 thinks he’s running lean. The differen…
The Shakerag remodeler whose pipeline died in 90 days.

A Shakerag-area remodeler told me he’d “always gotten by on referrals.” Then three of his top referral sources retired and moved to Florida. His pipeline d…
$2,800 closes 4 jobs. $5,200 closes 12. The Johns Creek roofing math.

Johns Creek roofers spending under $2,800/month on marketing in 2024 closed an average of 4.1 jobs per month. Roofers spending $5,200+ closed 12.7. Same ma…
How much should a Johns Creek landscaper actually spend on marketing?

The landscaping industry says spend 5% of revenue. In Johns Creek, the real number is closer to 9.4% — and the contractors following the 5% rule are the sa…
How much should a Johns Creek pool builder spend on marketing?

Two pool builders. Same backyard skill. One spends $2,000 a month and books 3 jobs. The other spends $6,400 and books 11. The math isn’t about spend — it’s…
Why Johns Creek PI attorneys are losing cases to competitors with better websites.

I’ll tell you what most marketing agencies won’t admit: a personal injury attorney spending $4,200 a month on Google Ads in North Fulton and wondering why …
Why Johns Creek custom home builders are losing projects to competitors with better websites.

A $2.4 million custom build lost to a competitor. The deciding factor wasn’t price, experience, or references — it was which builder’s website showed the k…
Why Johns Creek home remodelers are losing jobs to competitors with better websites.

What happens when a Johns Creek homeowner Googles “kitchen remodel contractor Johns Creek” and your website loads in 7 seconds, has stock photos, and shows…
Your truck wrap gets you noticed on Medlock Bridge Road. Your website is why they hire someone else.

A roofing contractor with 14 years serving Johns Creek and Alpharetta runs ads that generate calls — but loses 6 out of 10 leads when they look up his site…
