A Duluth remodeler came to us after three straight years of revenue declining despite better work.
His marketing budget was $350 a month for a Houzz listing nobody clicked. The work was excellent. Nobody could find it. Here’s what a real budget for a Dul…
Stop splitting your Duluth landscaping budget six ways. Own one channel.
If your $700-a-month spread across Yelp, Nextdoor, HomeAdvisor, and a postcard mailer is producing nothing you can track — that’s not a marketing budget. T…
The average Duluth roofer spends 2.1% of revenue on marketing. The winners spend 6.8%.
That gap isn’t a rounding error. It’s the entire reason some Duluth roofers book 60+ jobs a year while their competitors live and die on storm season alone…
How much should a Duluth pool builder really spend on marketing?
The hidden cost of underinvesting isn’t one slow summer. It’s watching Sugarloaf Country Club builds go to your competitors for five years straight while y…
Two Gwinnett County PI firms. Same capacity. One turned away cases.
Same case load. Same staffing. One spent $3,800/month on marketing last year. The other spent $16,000. Guess which one had to start declining cases by Q3 —…
How much should a Buford roofer actually spend on marketing?
$2,980. That’s what a Buford roofer pays for a single shared lead from a lead-gen aggregator — for a job that should cost $360 to acquire. Here’s the budge…
The biggest lie in custom home builder marketing: referrals are free.
If your $1.2M-average custom build pipeline is “all referrals from architects and past clients,” you’re not running on a free channel. You’re running on th…
Why two Buford remodelers with identical crews end up at totally different revenue.
Same skill. Same Hamilton Mill territory. Same crew size. By December one is booked into spring and the other has a dead January. Marketing budget — and wh…
How much should a Buford landscaper actually spend on marketing?
The hidden cost of running zero paid marketing isn’t zero — it’s $340,000 in lifetime client value walking straight to the competitor whose name showed up …
How much should a Suwanee custom home builder spend on marketing?
The biggest lie in custom home builder marketing is that referrals are free. They aren’t. They cost you the 73% of luxury Suwanee buyers who research build…
