Two Suwanee pool builders. Same budget. One booked by February.

One runs Google Ads evenly January through December. The other front-loads 70% of his spend in Q1. By February 15th, one of them is booked through Septembe…
$2,400 in August booked one job. $2,400 in February booked eleven.

Same Suwanee landscaper. Same budget. Same ads. Different month, different planet. After six years of feast-or-famine spending, here’s the calendar that br…
The roofer marketing calendar for Kennesaw, GA.

It’s March 1st in Kennesaw. No storms yet. Your roofing site gets 340 visitors. March 15th: hail hits Wade Green. Your site gets 2,140 visitors in 72 hours…
The custom home builder marketing calendar for Kennesaw, GA.

Custom home buyers in Kennesaw make their final builder selection in Q1 — January through March. They’ve been researching since the previous summer. The bu…
The home remodeler marketing calendar for Kennesaw, GA.

Kennesaw remodelers get the same call every January: “We want to start our kitchen renovation in March.” That call doesn’t happen by accident. It happens b…
The personal injury attorney marketing calendar for Kennesaw, GA.

Personal injury cases in the Kennesaw/Cobb County corridor spike 31.4% from October through March — driven by wet roads, holiday traffic, and the post-KSU-…
The pool builder marketing calendar for Kennesaw, GA.

Pool builders in Kennesaw who spread their marketing budget evenly across 12 months are wasting money in November and starving in February. The contractors…
The landscaper marketing calendar for Kennesaw, GA.

Kennesaw landscapers flood the market with ads in March and April — exactly when every competitor is doing the same thing and homeowners are already booked…
I’ll tell you what most custom builder consultants won’t.

There are exactly two windows per year when Forsyth County custom home buyers are most ready to start conversations — and most builders are invisible durin…
When do Forsyth homeowners actually decide to remodel?

And why are most Cumming remodelers spending their marketing dollars in April — when 57% of kitchen and basement contracts in Forsyth County actually get s…
