The biggest lie in custom builder marketing? “Our buyers don’t watch social.”

A Suwanee custom builder in the Bear’s Best corridor considers Instagram “beneath” his brand. Three miles away, a competitor documenting every Laurel Sprin…
Why does a 90-second demo video book 7 consults — and a finished kitchen photo book zero?

A Suwanee remodeler off McGinnis Ferry posts a beautiful finished kitchen photo. Fourteen likes. Zero calls. Three blocks away, a competitor posts a 90-sec…
Two Suwanee PI attorneys. Same credentials. Only one gets calls.

One posts case-law updates and credentials on LinkedIn. The other posts 90-second “what to do after a Gwinnett accident” videos on Facebook. Same firm size…
Build diary videos book Kennesaw custom home buyers.

A custom home buyer in Kennesaw will spend 27 months researching builders. If you post a monthly build diary video for 27 months, you’ve had 27 conversatio…
$18,400. The roofing job a Suwanee competitor lands from one drone clip.

That’s the average job a Suwanee roofer books off a single drone footage video posted within 24 hours of a Gwinnett storm. The roofer down the street, post…
14 consultation requests in four days. From one 47-second reel.

A Suwanee pool builder posted a transformation reel of a Laurel Springs backyard last May. Forty-seven seconds long, shot on a phone, no narration. His pre…
Stop posting finished patio photos. Start filming the install.

Eight hours of paver install, compressed into 60 seconds, set to a song that’s trending in Gwinnett — that’s the format Suwanee homeowners share across eve…
Damage assessment videos book Kennesaw roof jobs.

A Kennesaw homeowner doesn’t know if she has hail damage. She’s stressed, she doesn’t want to get ripped off, and she doesn’t know who to trust. Then she f…
Process walkthroughs close 71.3% of Kennesaw remodel consults.

Homeowners who watch a contractor’s process walkthrough video before their consultation close at 71.3% — more than double the close rate for homeowners who…
Client story videos book Kennesaw PI cases.

PI attorneys in Kennesaw keep running ads that say “we fight for you” and “maximum compensation.” Every firm says this. The attorney who records a 4-minute…
