$12K thinks he’s aggressive. $27K thinks he’s efficient.

The Johns Creek PI attorney spending $12,000 a month on marketing thinks he’s pushing hard. The one spending $27,000 thinks he’s running lean. The differen…
The Shakerag remodeler whose pipeline died in 90 days.

A Shakerag-area remodeler told me he’d “always gotten by on referrals.” Then three of his top referral sources retired and moved to Florida. His pipeline d…
$2,800 closes 4 jobs. $5,200 closes 12. The Johns Creek roofing math.

Johns Creek roofers spending under $2,800/month on marketing in 2024 closed an average of 4.1 jobs per month. Roofers spending $5,200+ closed 12.7. Same ma…
How much should a Johns Creek landscaper actually spend on marketing?

The landscaping industry says spend 5% of revenue. In Johns Creek, the real number is closer to 9.4% — and the contractors following the 5% rule are the sa…
How much should a Johns Creek pool builder spend on marketing?

Two pool builders. Same backyard skill. One spends $2,000 a month and books 3 jobs. The other spends $6,400 and books 11. The math isn’t about spend — it’s…
How much should a Marietta custom home builder spend on marketing?

A Lost Mountain custom builder called us last winter after his pipeline went quiet for four months. He’d been relying on one developer relationship for 60%…
How much should a Marietta PI attorney spend on marketing?

The biggest lie in PI marketing is that you need a massive TV budget to compete. Real talk: the firms cleaning up on I-75 leads aren’t on billboards — they…
$3,217. The number that separates winning Marietta roofers from losing ones.

That’s what the average top-ranked Marietta roofer spends per month on marketing. The average bottom-ranked roofer in the same zip code spends $640. The ga…
How much should a Marietta home remodeler spend on marketing?

Two Marietta remodeling companies. Both targeting East Cobb kitchen and bath work. One spends $2,100/month and books 4 consultations. The other spends $5,8…
How much should a Marietta landscaper actually spend on marketing?

I’ll tell you what most agencies won’t admit: the right number isn’t a flat dollar figure. It’s a percentage that changes depending on whether you’re chasi…
