How a Roswell roofer went from 8 leads/month to 47 in 90 days.

Here’s the thing. The owner — second generation, 19 years on the trucks before he took over from his dad — walked into our first call with a simple problem. Three crews. Eight inbound leads per month. He was sending guys home on Wednesdays because there wasn’t enough work to fill the week.

The company sat in East Roswell, right off Holcomb Bridge, with a service area that stretched from Crabapple down through Sandy Springs. Good reputation. Two BBB awards on the wall. A truck-wrap fleet anyone in Roswell would recognize. And still — eight leads a month, half of which were shared Angi leads that closed at 9%.

The website hadn’t been touched since 2019. The Google Business Profile had 31 reviews — most of them from 2020. They were spending $2,400/month on Angi and HomeAdvisor combined, plus another $800 on a Yellow Pages bundle nobody remembered signing up for. Total marketing burn: $3,200/month. Total booked jobs from that spend: 1.6 per month on average.

Real talk: this is the exact spot most Roswell roofers are stuck in right now. They built a brand the old way — referrals, fleet wraps, door knocks after storms — and the new game has passed them by. Not because the work isn’t good. Because the digital funnel was never built.

That’s the real problem. Storm-chasing covers the spring. The rest of the year is a guessing game. We needed to build a system that produced predictable, exclusive re-roof leads — not storm leads, not insurance-claim leads — retail re-roofs in the $14K–$28K range from homeowners who already trusted the brand before they ever picked up the phone.

You’ve probably noticed — every roofer has tried something. Nobody walks into a marketing call with a clean slate. The Roswell guy was no exception. He’d burned through three attempts before we picked up the phone.

Attempt one: A national lead-gen company sold him a “Roofer Pro” package — $1,800/month for “exclusive” leads. The exclusivity lasted exactly one inquiry per homeowner before the same lead got sold to two other roofers in the area. He cancelled after four months.

Attempt two: A local website agency rebuilt his site for $8,400. It looked beautiful. It ranked for nothing. No neighborhood pages, no service-area pages, no content. Six months later it had pulled in three organic leads total. The agency stopped returning calls when he asked why.

Attempt three: His nephew talked him into running Facebook ads. Spent $1,200 in a month, got 47 lead-form fills, of which 41 turned out to be people in Birmingham, Alabama who’d accidentally clicked an ad with bad geo targeting. The remaining six leads were tire-kickers.

That’s the pattern. Roofers in Roswell, Alpharetta, and Sandy Springs aren’t unmarketed. They’re over-marketed by the wrong people. Most of what they’ve tried is sold by salespeople who’ve never operated a roofing company, optimizing for one-month contracts because they know the work doesn’t compound.