How much should a Cumming pool builder spend on marketing?

I’ll tell you what most marketing agencies won’t admit: most Cumming pool builders are either spending way too little — or spending the right amount in com…
$2.1M average build, 4 a year. Is $4K/month an investment or an expense?

If your average Johns Creek custom build is $2.1 million and you close 4 projects a year, is spending $4,000/month on marketing an investment or an expense…
