Google Ads vs. SEO for custom home builders in Smyrna.
A custom home builder in Vinings pays $2,140 per consultation via Google Ads. His competitor down Powers Ferry Road invested in SEO 16 months ago and now b…
$441 per lead vs. $89 per lead. Same homeowner.
Smyrna home remodelers running Google Ads average a $441 cost-per-lead. Those who have invested in SEO for 12+ months average $89. The gap isn’t a fluke — …
Stop paying $380 a job for landscaping leads. Start owning the search.
Most Smyrna landscapers are told to run Google Ads for fast leads — and they do, at $380 per booked job. The landscapers who started SEO 18 months ago are …
Same storm. Same neighborhood. 41 calls vs. 12.
When a hail storm hit Smyrna in March, the roofer running ads got 12 calls. The roofer who had ranked on page one for “roof repair Smyrna” for 8 months got…
Two Smyrna pool builders. Same spend. Completely different math by year two.
One runs Google Ads at $4,200 a month and books 8 jobs. The other runs SEO at $1,800 a month and books 6. Fast forward 14 months — and the math flips so ha…
The biggest myth in luxury home marketing.
Custom home builders assume luxury clients want to see finished interiors. They’re wrong. Foundation-to-finish build series convert prospects at 4.4x the r…
What if 14 seconds books your next 3 projects?
The moment you pull back the plastic sheeting and a Cumberland-area homeowner sees their finished kitchen for the first time — what if that 14 seconds is a…
$180,000 in case value. Zero ad spend. One video.
A 90-second know-your-rights video posted by a Smyrna personal injury attorney explaining what to do immediately after a car accident generated 4 consultat…
Stop posting clean roofs. Start posting damage.
Roofers are told not to post damage photos because it looks unprofessional. They’re wrong. Damage walkthrough videos convert at 6.2x the rate of finished-r…
14,200 views. 9 consultations. One time-lapse.
A 90-second time-lapse of a Vinings pool dig was the highest-performing piece of content a Smyrna pool builder ever posted — and he didn’t even own a drone…
